1RomanceEB Chapter 41 Chen Ran Can Read Minds?
Chapter 41 Chen Ran Can Read Minds?
How did you know the name I came up with?
Chen Ran paused in his chewing motion.
Bad stuff!
He usually eats and chats with Jessica without any reservations, but now that it's suddenly Jessica Jung instead, he accidentally blurted something out.
His mind raced, but he continued picking at his food as if nothing had happened, trying to gloss over the situation.
"You told me that before."
Did I tell you that?
Jessica Jung frowned slightly as she began to reminisce.
"Yes, it was when you drove me home after dinner last time. We were talking about starting a business, and you mentioned the brand name to me."
"Yeah?"
"Yes, you're the one who told me. Otherwise, how would I know? Have you told anyone else?"
Jessica Jung frowned and shook her head: "No, I haven't told my family either."
She was shocked because she hadn't told anyone else, but Chen Ran knew.
"That's it, you haven't told anyone else. If you didn't tell me yourself, how would I know?"
Chen Ran skillfully completed a logical loop. Seeing that Zheng Xiuyan was still thinking, he changed the subject again, trying to distract her.
He put down his chopsticks, looked at Jessica Jung, and said seriously, "Jessica, although I don't understand fashion, I do have a general understanding of what a brand needs from its inception to its promotion and stable development."
Seeing Chen Ran's serious expression, Jessica Jung temporarily gave up thinking about how Chen Ran knew her brand name, and leaned forward slightly as if listening.
"you say."
"For a brand to succeed and develop steadily, I think the most important things are three things."
Chen Ran held up three fingers: "Capital, industry-related connections, and a complete industrial chain."
Although he has never run a fashion brand, his family is in the catering business, so the principle is actually quite similar.
Funding is fundamental; without sufficient start-up capital, you can't even take the first step.
After a brand is established, subsequent promotion and advertising, product production and storage, etc., all require money.
Industry-related connections are also very important, and in some ways, they are even more important than funds.
For a top-tier artist like Jessica Jung, starting capital is not a problem.
However, connections and resources within the fashion industry are not easily obtained.
Someone like Jessica Jung, who has virtually no connections or background in the fashion industry and relies solely on her love and interest in fashion to plunge into a new circle, is likely to suffer significant setbacks.
After all, there's the precedent of what happened on the second floor.
Finally, a complete and stable supply chain is something that everyone who makes products needs.
Jessica Jung's experience in this area is basically zero.
Why did Jessica become partners with Kwon Ning-il in the first place?
It's just because Kwon Ning-il said he has connections in the fashion industry and resources in the logistics supply chain.
Jessica told Chen Ran all of this.
If Chen Ran hadn't intervened and made way for Jessica Jung and Kwon Ning-il to get to know each other after 12 years, Jessica Jung would most likely have followed in Jessica's footsteps.
Because she really needs those things.
After hearing Chen Ran's words, Jessica Jung fell silent.
She had thought about all of the things Chen Ran mentioned to some extent, but not to such an extent.
Chen Ran looked at her and said earnestly, "Without accumulating connections and resources, it's hard to say what kind of funds you'll need."
To put it bluntly, it's basically a bottomless pit. If the brand's products can't generate enough revenue, then Jessica Jung will lose everything.
Jessica Jung pursed her lips and clenched her fists slightly on the table.
All she has now is a brand concept, a few product designs she drew herself, the funds she has accumulated over the years, and connections with a few magazine directors who are somewhat involved in the fashion industry. That's all she has.
Chen Ran is absolutely right. If you really want to build a brand, the amount of capital required is immeasurable. At least, the savings she has right now are not enough.
but...
She was really a little unwilling.
Fashion has always been an area of interest for her, and she has been conceiving the idea of starting a fashion brand for almost a year.
It is indeed difficult, but what if it happens?
What if it succeeds?
"I personally suggest you think it over carefully," Chen Ran advised.
For some, the cost of starting a business is simply trial and error.
But for most people, starting a business and failing means a lifetime of misery.
Chen Ran also knew why Jessica Jung was so eager to develop her solo career.
Jessica Jung's attempt to transition into acting through "Wild Romance" at the beginning of the year failed, and SM Entertainment subsequently reduced her personal resources, which made her uneasy.
Having already debuted for five years, no one knows when the group will decline, which is why she is eager to pave a way out for herself.
These are Jessica's exact words to him.
Jessica also said that one of the reasons she chose to create a fashion brand was because the success of the group made her a bit arrogant.
To be honest, she had considered opening a restaurant like her seniors in the industry, but she just didn't think much of it.
In the bedroom on the second floor.
Jessica looked at Jessica Jung, who had fallen silent, and couldn't help but fall silent as well.
Now, as she stands in the future looking at the past Jessica Jung, isn't she also looking in a mirror?
Jessica Jung is now preparing to take the wrong path she has already taken once.
She understood what Jessica Jung was thinking at that moment: hesitant, yet unwilling to give up easily, and somewhat resentful.
Is this path really wrong for Jessica Jung now?
That's not entirely true. Everyone in the industry wants to climb higher, especially idols at the bottom.
Jessica Jung's mistake was that she overestimated her abilities and underestimated the difficulty of maintaining a brand.
Thinking about the hardships she has endured over the years to maintain the brand's operation, Jessica couldn't help but clench her fists and press her lips together.
The restaurant on the first floor.
After a long silence, Jessica Jung finally nodded and said softly, "Okay, I understand. I will think about it carefully."
"Okay." Chen Ran didn't say anything more.
He has said everything he needed to say; ultimately, the decision rests with Jessica Jung.
After finishing their meal, Jessica Jung and Chen Ran cleaned up the dishes and kitchen together. They sat in the living room for a while before getting up to say goodbye.
After leaving the villa, Jessica Jung returned to her car.
She glanced at the villa next door, then started her car and drove away, her mind preoccupied.
Jessica Jung parked her car in her parking space after returning to Girls' Generation's dorm.
As she walked towards the elevator, she was still thinking about what she had talked about with Chen Ran.
As she was thinking, she suddenly paused.
Wait a minute, how did Chen Ran know about the brand name he had just come up with?
Chen Ran said that she told him this when she took him home last time.
She carefully recalled her conversation with Chen Ran in the car a while ago.
They didn't mention the brand name themselves.
How did Chen Ran find out?
Jessica Jung was completely baffled.
Could it be that Chen Ran can read minds?